Legal

Privacy Policy

Last Updated January 9, 2026

The Dirty Buffalo Restaurant, LLC (“The Dirty Buffalo,” “TDB,” “we,” “us,” or “our”) is committed to protecting and safeguarding the privacy of our guests and visitors to our website, www.thedirtybuffalo.com, and any other website where this Privacy Policy is posted or linked (each, a “Site” and collectively, the “Sites”), and users of our mobile device application (“Mobile App”). This Privacy Policy also applies to our in-store kiosks, as applicable, Wi-Fi service, and other online services, tools, or programs where this Privacy Policy appears, our Programs (defined below) (e.g. our loyalty program, reservations platform or guest feedback program); and other offline interactions you may have with us. We refer to our online and offline interactions with you as the “Services.” This privacy statement does not apply to our franchisees or to websites or mobile apps they operate. Please see our franchisees’ privacy policy notices for information on how they use customer information.

We are based in the United States and do not own or operate any The Dirty Buffalo locations outside of the United States. This site is intended for U.S. audiences only. We do not knowingly collect any personal information of European Union (“EU”) residents or residents of other countries outside the United States. If you reside outside the United States and provide personal information, you agree that the personal information will be transferred to and processed in the United States. The laws that apply to the use and protection of personal information in the United States may be different than the laws and protections in your country.

By using the Sites or Services, you agree to the terms of this Privacy Policy. If you do not agree with the terms of this Policy, do not use the Sites or Services.

CATEGORIES OF PERSONAL INFORMATION WE COLLECT

We (and our service providers) collect a variety of information that you voluntarily provide to us when you use or otherwise engage with the Services or Sites, complete a survey administered by us or on our behalf, provide us with feedback, or otherwise interact with us. We collectively refer to this as “Personal Information”. Some examples of Personal Information we may collect include:

Contact Information. When you use or engage with us and/or the Services, we collect or obtain relevant contact details from you. For example, when you place an order online or sign up for our loyalty program, you provide us with your name, phone number, and email address.

Payment Information. If you place an order, we will collect your financial payments details (e.g., your credit/debit card information).

Demographic Information. We collect certain demographic information, such as your date of birth, and zip code, if you choose to provide it (e.g., when you sign up for our loyalty program).

Employment History Information. If you apply for a job or submit a franchise inquiry, we may collect information about your education and work history and past salaries.

Purchase information. When you engage with us, we may collect information about your preferences, including your dietary preferences (if you choose to share them with us), your transaction history, and how frequently you wish to receive marketing and promotional communications from us.

Information you make public. If you post in a public space on a Website or in the Mobile App or otherwise choose to make your personal information public on or through the Services, we will collect or obtain such information, including but not limited to reviews, photographs of our food or restaurants, or comments on social media regarding our Services. If you choose to share personal information publicly through the Services, please understand that we cannot control the actions of third parties who may have access to or collect this information.

Also, when you visit our Sites or Mobile App, we may collect certain information via automated means (such as cookies, web beacons, and server log files). For example, our systems may collect information about the following:

your activity on the Sites and Mobile App (i.e., pages you visit, address of a referring website (if any), identifiers for your mobile device, and Internet Protocol (IP) address)
type of mobile device and its settings
geolocation and current location (if you do not turn off GPS locator on your phone)
communications to us or regarding us on social media

INFORMATION RECEIVED FROM THIRD PARTIES

We may receive Personal Information about you from third parties that supplements the Personal Information we collect directly from you and/or through automated means. The Personal Information that we receive from third parties may include demographic information (e.g., your age, gender, zip code, marital status, education level, occupation, etc.) and information about your lifestyle, preferences and interests, and purchase history and tendencies.

Our sources of Personal Information may include:

Social media networks. We may receive your personal information from social media networks (e.g., Facebook, Twitter, etc.). For example, if you connect your social media account(s) with your The Dirty Buffalo account, we may receive your social media ID or username, name, email address, general location information, friends list, and demographic information (e.g., your gender or birthday/age). Please note that certain information we receive from social media networks will become part of your account(s) with The Dirty Buffalo and handled by us in accordance with this Privacy Policy. Additionally, if you interact with us on any social media network or access our social media content, we may receive your personal information from the relevant network.

Sweepstakes partners. If we partner with another business on a contest or sweepstakes, we will receive your personal information when our partner discloses it to us and use it as described in the applicable contest/sweepstakes rules.

Third-party data providers. We may receive your personal information from third-party data providers, including data aggregators and data brokers, that collect personal information about consumers from various sources and provide us with information relating to you to supplement the information that we already have.

Publicly-available sources. We may receive your personal information from publicly-available sources, including publicly-available databases.

HOW WE USE THE PERSONAL INFORMATION WE COLLECT

We may use the Personal Information we collect in a variety of ways. We use the categories of information for the business and commercial purposes outlined here:

We use information to respond to your requests. We use information to provide the products and services you purchase, provide you the best guest service experience possible, and to respond to your requests, questions and/or comments. We use employment information to process your application. We use franchise applications to evaluate prospective franchisees.

We use information for transactional communications. We use contact and payment information to process payments. We use contact information for order delivery, which may include delivery through third-party delivery services. We use contact and demographic information for our loyalty programs.

We use information for marketing purposes. We use contact information to notify you about new products and special offers or new features. This may be by email or text. It may also be on social media platforms. We use contact information to notify you if you win a promotion or sweepstakes.

We use information to improve our products and services. We use site usage information to make our website and products better. We use your contact, demographic, and site usage information to customize your experience with us. We use your demographic information for market research.

We use information to protect our company and constituents. We use contact, demographic, and site usage information to protect our company and customers. We use this same information to identify fraud and secure our systems. We use all categories of information for other purposes as permitted by law.

PERSONAL INFORMATION WE SHARE WITH OTHERS

The Dirty Buffalo does not sell your Personal Information to unaffiliated third parties.

We share categories of information as described here:

We share information with related companies. We share information with our affiliates and subsidiaries, including future related companies. This includes new brands bought by our parent entity. We will share information with future related companies. Information we share includes contact and payment information. It also includes demographic and site usage information. For example, if you select a The Dirty Buffalo franchise as your favorite The Dirty Buffalo location, that franchisee may be provided with Personal Information such as your contact information in order to make special offers to you.

We share information with vendors who perform services on our behalf, as necessary for them to perform those services. We share contact, demographic, payment, and site usage information with vendors such as marketing companies, customer relationship management systems, loyalty program administrators, and website developers who enter into contracts with us.

We share information if we think we have to in order to comply with the law or to protect ourselves. We share information we collect about you to respond to a court order or subpoena. We share information in response to a government agency or investigatory body request. We share information we collect when we investigate potential fraud.

We share information with any successor to all or part of our business. If all or part of our business was sold, we may share your information as part of that transaction. If there is a merger or acquisition, we may also share your information. If there is a financing or bankruptcy, we may share your information.

We share information as permitted by law and for other reasons we may describe to you.

ANONYMOUS & AGGREGATE INFORMATION

The Dirty Buffalo also collects some Personal Information on an anonymous basis, and/or anonymizes the Personal Information we collect about you. We obtain aggregate data by combining anonymous data that meet certain criteria into groups. When we engage third parties to anonymize or aggregate data on our behalf, The Dirty Buffalo requires those companies to protect any Personal Information they may receive in a manner consistent with this Privacy Policy. We may share aggregate or anonymous information in various formats with trusted companies, and may work with those entities to do research and provide products and services.

INFORMATION RETENTION

We will retain your Personal Information as long as necessary to fulfill the purposes outlined in this Privacy Policy (including to satisfy our legal or reporting requirements), unless a longer retention period is required or allowed under law.

To determine the appropriate retention period for Personal Information, we consider the amount, nature, and sensitivity of the Personal Information; the potential risk of harm from unauthorized use or disclosure of the Personal Information; the purposes for which we use the Personal Information; whether we can achieve the purposes through other means; and the applicable legal requirements.

If we de-identify information, we will maintain and use the information in de-identified form and not attempt to re-identify the information except as required or permitted by law.

HOW TO OPT OUT

We provide you with the ability to review and update your personal information (where applicable) and make certain choices about how we use and disclose your Personal Information. Additional details are below.

Review and update your account information. If you have created an account through the Services, you may log in to your account and review your information, update certain information, or delete certain information at any time.

Adjust your location settings. To stop sharing your device’s location with us, you may adjust the location settings on your computer, browser, or mobile device. You can also stop our collection of location information from your mobile device by uninstalling the Mobile App.

Adjust your push notification settings. If you use the Mobile App, we may use certain information that we have collected from or about you to send push notifications to your mobile device. You can manage your push notification preferences or deactivate these notifications at any time by turning off the notification settings in the Mobile App or in your mobile device’s settings. Please note that even if you choose not to receive push notifications, you will still receive in-app notifications when you use the Mobile App.

Opt out of receiving our marketing emails. To stop receiving our promotional emails, follow the “unsubscribe” instructions in any promotional message you get from us. Even if you opt out of getting marketing messages, we will still send you transactional messages when you place an order. We may also still send you responses to your questions or other necessary information about your account.

Exercise your text messaging choices. To unsubscribe from text message communications from us, you can text “STOP” in response to any text message you receive from us. Note that you will only be unsubscribed from the particular program about which the text was sent. If you have signed up for multiple text programs, you will need to opt out of each program separately.

Control cookies and tracking tools. You have the choice of whether to accept the use of cookies from our Sites (except essential cookies). However, if you decide not to accept cookies from our Sites, you may not be able to take advantage of all the features of the Sites. Most browsers are initially set up to accept cookies. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, and how to disable existing cookies.

SAFEGUARDING YOUR PERSONAL INFORMATION

The security of your Personal Information is important to us. While no website is 100% secure, we will take reasonable steps to help ensure the privacy and security of your Personal Information. We have implemented encryption or other appropriate security controls to protect Personal Information when stored or transmitted by The Dirty Buffalo. We require companies acting on our behalf to have reasonable safeguards in place to protect any Personal Information they may receive in a manner consistent with applicable law.

However, you understand and agree that such steps do not guarantee that use of the Sites is invulnerable to all security breaches, and that The Dirty Buffalo makes no warranty, guarantee, or representation that use of any of our Sites is protected from viruses, security threats or other vulnerabilities. We encourage you to use caution when using the Internet. This includes not sharing your passwords.

THIRD PARTY SITES AND LINKS

If you click on a link to a third party site, you will be taken to websites we do not control. This includes our pages on social media sites. This policy does not apply to the privacy practices of these websites. Read the privacy policy of other websites, including social media sites carefully. We are not responsible for these third party practices. The privacy policies of the social media providers will control any personal information you provide on those sites.

INFORMATION COLLECTION FROM CHILDREN

Our sites and apps are meant for adults. We do not knowingly collect personally identifiable information from children under 13 without permission from a parent or guardian. If you are a parent or legal guardian and think your child under 13 has given us information, you can email us at info@thedirtybuffalo.com. You can also write to us at the address listed at the end of this policy.

ACCESSING, CHANGING, OR SUPPRESSING YOUR PERSONAL DATA

If you would like to review, correct, update, suppress, restrict or delete Personal Information that you have previously provided to us, you can contact us at info@thedirtybuffalo.com, or by mail at the address at the end of this Privacy Policy.

In your request, please make clear what Personal Information you would like to have changed, whether you would like to have your Personal Information suppressed, or other limitations you would like to put on our use of your Personal Information. For your protection, we only fulfill requests for the Personal Information associated with the particular email address that you use to send us your request, and we may need to verify your identity before fulfilling your request. We will try to comply with your request as soon as reasonably practicable, within thirty (30) days.

CHANGES TO OUR PRIVACY POLICY

This Policy may change from time to time and all updates will be posted on this page. By continuing to use the Sites, you consent to any changes in this Policy. This Policy was last modified on 10/21/25.

HOW TO CONTACT US

If you have any questions regarding this Policy, you may contact us using the information below.

Email:
info@thedirtybuffalo.com

Mail:
The Dirty Buffalo
Attn: Legal Department
4000 Colley Avenue
Norfolk, VA 23508

When contacting us, so that we can respond, please include your full name and the contact information for your preferred mode of contact (mail, email, or phone), and please describe the specific nature of your request.